AI / Crypto
ChainGPT
$280M peak market cap
Labyrinth supported ChainGPT with content strategy, product positioning, and launch support while the project stayed visible through a major AI x crypto cycle.
Campaign Story
ChainGPT already had credible infrastructure when Labyrinth came on board: an AI ecosystem for Web3 covering smart contract generation, NFT tools, staking, and a launchpad. The job was not to invent credibility. It was to keep the project visible and relevant while the team was building.
A large part of the work supported DegenPad, ChainGPT's launchpad product. Labyrinth helped shape how it was introduced to the market, kept content output consistent, and gave the audience concrete reasons to pay attention around launch moments. DegenPad went on to raise millions for the projects it worked with.
At its peak, ChainGPT reached a $280M market cap, with CGPT hitting an all-time high of $0.55 in March 2024.
Campaign Performance
Key metrics from the campaign delivery.
Why It Works
WHY 01
Credibility Preserved
The campaign leaned on ChainGPT's existing infrastructure story and kept product launches visible while the team was building.
WHY 02
Product Launch Focus
DegenPad had its own positioning and content rhythm instead of being treated as a generic announcement.
WHY 03
Cycle Awareness
The campaign kept ChainGPT active during a strong AI x crypto cycle when attention was moving quickly.
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