NFT
Karafuru
#1 NFT project in 2022
Labyrinth supported Karafuru across Twitter, Instagram, Discord, NFT drops, partnerships, and real-world brand expansion.
Campaign Story
Karafuru was not a typical NFT project. It was a brand moving across digital collectibles, community, and physical businesses, so the public-facing work had to connect both worlds without confusing the audience.
Labyrinth managed content across Twitter and Instagram, ran Discord community management, and marketed NFT drops. The project became the #1 NFT project of 2022, reached the top of OpenSea weekly sales volume within its first two weeks, and hit a 5 ETH peak floor price. Recorded outcomes include 242,000 Twitter followers, 100,000+ Discord members, and a peak valuation above $190M.
The work extended beyond Web3. Karafuru marketed go-kart tracks, coffee shops, food, toys, merch, and carnivals that drew 200,000 attendees. Labyrinth also supported awareness for a second NFT collection with Atmos and Hypebeast, and helped keep communication clear while the brand expanded across Web2 and Web3.
Social Proof
Campaign-related X posts tied to the work.
Campaign Performance
Key metrics from the campaign delivery.
Why It Works
WHY 01
One Brand Across Worlds
The campaign connected NFT drops, Discord activity, partnerships, and physical businesses under the same Karafuru story.
WHY 02
Community-Led Posting
Official channels, founders, moderators, and Labyrinth-built accounts all helped keep the brand visible.
WHY 03
Vibes During Volatility
Events, transparent updates, and partner activity gave the community more to hold onto than floor-price movement.
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