Web3
Shuriken
36M-view organic X thread
Labyrinth led content strategy for an organic X thread that reached 36 million views and 120,000 likes in one day without ad spend.
Campaign Story
Shuriken had a good product, a memecoin trading bot, but almost no social presence. The campaign started by looking for a gap in the market: competitors had products, but very few had content people actually wanted to read and share.
Labyrinth built the strategy around high-quality viral content rather than ads or paid influencer posts. The breakout thread was written for the memecoin audience, with a strong hook, careful storytelling, visual hooks, and a CTA that kept people moving through the post.
The thread reached 36 million views, 120,000 likes, 44,000 profile visits, and 4,000 new followers in one day with $0 spent. More than 20 hours went into that single thread, including two hours on the hook alone.
Social Proof
Campaign-related X posts tied to the work.
Campaign Performance
Key metrics from the campaign delivery.
Why It Works
WHY 01
Audience Fit
The content spoke directly to memecoin traders, which matched the product Shuriken needed people to notice.
WHY 02
Hook Discipline
The team spent real time on the opening angle because the thread needed to stop a fast-moving X timeline.
WHY 03
Organic First
The result came from content quality and distribution mechanics rather than paid spend.
Ready to Build Your Success Story?
Let's design a campaign that delivers measurable results for your brand.
Start Your Campaign