Solana / Meme
Tiny SPL
2x $20M ecosystem market caps
Labyrinth handled content, community, events, and Zealy campaigns for Tiny SPL across its Solana ecosystem.
Campaign Story
Tiny SPL was solving a specific problem: Solana's rent issue. The technical angle was real, but most token holders had never heard it explained clearly. Labyrinth turned that problem into accessible content the community could understand and rally around.
The work covered the complete marketing and community operation: content creation, community management, event organization, and Zealy campaigns across creative tasks, quests, and challenges. Alongside the core protocol, Labyrinth developed content strategy for zkNFTs and an AI token launchpad combining meme coins, NFTs, and AI agents.
Two tokens in the Tiny SPL ecosystem reached $20M market caps and became some of the most talked-about meme coins from that period.
Social Proof
Campaign-related X posts tied to the work.
Campaign Performance
Key metrics from the campaign delivery.
Why It Works
WHY 01
Specific Problem Framing
The campaign made Solana rent feel like a concrete user issue instead of an abstract protocol detail.
WHY 02
Full Ecosystem Coverage
Content, community, events, Zealy, zkNFTs, and launchpad messaging worked from one connected campaign system.
WHY 03
Education With Memes
Technical posts and branded meme content made a complex project easier to understand and easier to join.
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