AI / Crypto
Vertical AI
$9M to $100M+ in 30 days
Labyrinth joined Vertical AI at a $9M market cap, built the marketing system from scratch, and helped push the project past $100M within 30 days.
Campaign Story
Vertical AI had a strong product vision, but the marketing engine around it was still being built. Labyrinth came in at a $9M market cap and shaped the narrative, positioning, and execution plan for a crowded AI x crypto market.
The campaign coordinated top crypto KOLs around one clear message: Vertical AI as one place for core AI needs. The work supported the two main products, Vertical Studio for AI customization and Vertical Stream for access to multiple AI models in one platform.
The market cap crossed $100M within 30 days. The platform scaled from zero to 40,000+ users, while the community grew through content, weekly AMAs, contests, and partnerships with AI x crypto projects including Hash AI and Akash Network. The partnership lasted more than a year and covered multiple growth phases.
Social Proof
Campaign-related X posts tied to the work.
Campaign Performance
Key metrics from the campaign delivery.
Why It Works
WHY 01
Clear Market Frame
The work turned a broad AI x crypto story into a simple product position people could repeat.
WHY 02
Coordinated Distribution
KOL campaigns, product content, AMAs, and contests pointed at the same growth goals instead of running as separate efforts.
WHY 03
Partnership Depth
Collaborations were tied into the product and ecosystem, including compute and awareness partnerships that had value beyond one announcement.
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